Client: SIMI Winery (Constellation Brands) via VaynerMedia
Project: Create a digital + social campaign and new brand identity for a wine company
My Role: Identity + digital asset design (static), art direction, ideation
Project: Create a digital + social campaign and new brand identity for a wine company
My Role: Identity + digital asset design (static), art direction, ideation
Our clients wanted to honor their founder Isabelle Simi's legacy and their brand's 100+ year-long history while maintaining relevance to the modern consumer. Our campaign, "Bring Out That Boss," connects Isabelle to present-day high achievers who are great in their own right, with or without the added asterisk of being a woman.
I contributed to concept development, art direction during this video shoot, and during post-production.
Director: Nina Meredith | DP: Brian Henderson | Editor: Laura Hoffenberg | Production: Eva Nosidam
I contributed to concept development, art direction during this video shoot, and during post-production.
Director: Nina Meredith | DP: Brian Henderson | Editor: Laura Hoffenberg | Production: Eva Nosidam
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I assisted with design exploration for the campaign's brand identity. We wanted to select a combination of typefaces that felt bold and in tune with popular aesthetics, yet elegant enough to speak to SIMI's more upscale positioning. The color palette was inspired by the packaging of SIMI's signature cabernet sauvignon and chardonnay bottles.
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My team also developed concepts for a tabletop shoot to capture stills and videos for social ads and the SIMI website. I contributed to visual research, direction throughout the production lifecycle, and design of the campaign landing page layout.
Photographer: Talia Green
Photographer: Talia Green
SIMI Winery • Toyota Service Centers • Alexa • TikTok • Keeping Up with the Kardashians • Channel 39 • Mygration • Newhouse MPD