Client: Amazon Alexa via kvell
Project: Ideate influencer-executed video concepts for Alexa's TikTok
My Role: Ideation, direction
Project: Ideate influencer-executed video concepts for Alexa's TikTok
My Role: Ideation, direction
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Each month, my team develops TikTok concepts to showcase a variety of Alexa's features through the lens of relevant platform trends. We then enlist micro/mid-level influencers across different content niches to bring these videos to life. For each of my concepts, I work with our producers and creator search team to identify the right creator for the job and direct them through all phases of production.
SIMI Winery • Toyota Service Centers • Alexa • TikTok • Keeping Up with the Kardashians • Channel 39 • Mygration • Newhouse MPD