Client: Amazon Alexa via kvell
Project: Ideate influencer-executed video concepts for Alexa's TikTok
My Role: Ideation, direction
Project: Ideate influencer-executed video concepts for Alexa's TikTok
My Role: Ideation, direction
|
|
Each month, my team develops TikTok concepts to showcase a variety of Alexa's features through the lens of relevant platform trends. We then enlist micro/mid-level influencers across different content niches to bring these videos to life. For each of my concepts, I work with our producers and creator search team to identify the right creator for the job and direct them through all phases of production.