Client: Amazon Alexa via kvell
Project: Ideate influencer-executed video concepts for Alexa's TikTok
My Role:  Ideation, direction

@alexa99 I think I would've looked great in a puka shell necklace. #2000s #2005 #Nostalgia #AmazonAlexa ♬ BOY BAND - Dave Tough:Nate Anderton

@alexa99 Well, this is paws-itively adorable. Use this audio to try it with your pup! □#HeadTiltCheck #AmazonAlexa ♬ Head Tilt Check - Alexa99

Each month, my team developed TikTok concepts to showcase a variety of Alexa's features through the lens of relevant platform trends. We then enlisted micro/mid-level influencers across different content niches to bring these videos to life. For each of my concepts, I worked with our producers and creator search team to identify the right creator for the job and direct them through all phases of production.