Client: Tyler, the Creator/Golf Media via Whalerock Industries
Project: Create a logo and additional graphics for a video series
Project: Create a logo and additional graphics for a video series
Channel 39 follows two families—one in the '50s and one in present day. To fit with the '50s theme, the producers wanted the logo to have a material feel resembling a retro sign.
Based on the producers' feedback on a previous intern's concept exploration, I created several logo options of my own to fit their vision.
I was also asked to create era-appropriate title cards for both families. My art directors supported my suggestion to change the wording from "The Prices" and "The Greenes," which the producers implemented.
After my internship ended, my art directors built off the series' brand concept with promotional graphics (and made sure to include me in the credits).