Client: Adobe via kvell
Project: Build brand love on Instagram and TikTok
My Role: Art direction, creator search, graphic design
Project: Build brand love on Instagram and TikTok
My Role: Art direction, creator search, graphic design
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My team worked with Adobe to identify cool creators and social trends that could promote their products in social-first ways. This meant steering away from straightforward tutorials in favor of if-you-know-you-know creative humor, lo-fi memes, and unorthodox creative projects. Of course not everything we pitched was weird, but embracing the mysterious man with van did win us a Webby.