Client: Adobe via kvell
Project: Build brand love on Instagram and TikTok
My Role: Art direction, creator search, graphic design
Team: Ray Stein (Copywriter)
Project: Build brand love on Instagram and TikTok
My Role: Art direction, creator search, graphic design
Team: Ray Stein (Copywriter)
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My team worked with Adobe to identify cool creators and social trends that could promote their products in social-first ways. This meant steering away from straightforward tutorials in favor of if-you-know-you-know creative humor, lo-fi memes, and unorthodox creative projects. Of course not everything we pitched was weird, but embracing the mysterious man with van (and some of New York's other colorful characters) did win us a few awards, including:
In addition to developing concepts and recommending talent, I also oversaw videos throughout the production process. I provided direction to each creator on things like script, pacing, and amount of product placement so that our output would both appeal to viewers and hit our clients' goals.
- Webby Awards | Winner: Best Partnership or Collaboration + Nominee: Arts, Culture & Lifestyle
- One Show | Merit Award: Social Video Over 15 Sec
- Shorty Awards | Winner: Branded Series + Finalist: Short Form Video + Brand Partnership
- Nyx Awards | Grand Winner: Social Media - Social Entertainment + Social Engagement + Social Content/Post
- The Drum | Bronze Award: Social Media
- AdAge Small Agency Awards | Gold Winner, Best Use of TikTok
In addition to developing concepts and recommending talent, I also oversaw videos throughout the production process. I provided direction to each creator on things like script, pacing, and amount of product placement so that our output would both appeal to viewers and hit our clients' goals.
SIMI Winery • Photoshop Express Photoshoot • Adobe • TikTok • Toyota Service Centers • KUWTK • Science Moms • Hulu Pride