Client: Adobe via kvell
Project: Build brand love on Instagram and TikTok
My Role: Art direction, creator search, graphic design
Team: Ray Stein (Copywriter)
Project: Build brand love on Instagram and TikTok
My Role: Art direction, creator search, graphic design
Team: Ray Stein (Copywriter)
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My team worked with Adobe to identify cool creators and social trends that could promote their products in social-first ways. This meant steering away from straightforward tutorials in favor of if-you-know-you-know creative humor, lo-fi memes, and unorthodox creative projects. Of course not everything we pitched was weird, but embracing the mysterious man with van (and some of New York's other colorful characters) did win us a few awards, including:
- Webby Awards | Winner: Best Partnership or Collaboration + Nominee: Arts, Culture & Lifestyle
- One Show | Merit Award: Social Video Over 15 Sec
- Shorty Awards | Winner: Branded Series + Finalist: Short Form Video + Brand Partnership
- Nyx Awards | Grand Winner: Social Media - Social Entertainment + Social Engagement + Social Content/Post
- The Drum | Bronze Award: Social Media
- AdAge Small Agency Awards | Gold Winner, Best Use of TikTok
SIMI Winery • Photoshop Express Photoshoot • Adobe • TikTok • Toyota Service Centers • KUWTK • Science Moms • Hulu Pride