Client: Wayfair Professional
Project: Create high volumes of banners to be compiled into emails for B2B customers
My Role: Graphic production
Team: Nicole Mercado (ACD), Kayla Speed (Sr. AD)
Project: Create high volumes of banners to be compiled into emails for B2B customers
My Role: Graphic production
Team: Nicole Mercado (ACD), Kayla Speed (Sr. AD)
I assisted the Wayfair Professional team as a freelance production artist to create 150+ digital assets in under 30 hours of work. These assets were then compiled into marketing emails for various B2B customers, such as contractors, interior designers, and individual businesses like restaurants and schools.
I selected, edited, and laid out images from Wayfair's site, following content specs and established templates. With each batch, I also ensured visuals were consistent and naming conventions were properly followed for delivery.
I selected, edited, and laid out images from Wayfair's site, following content specs and established templates. With each batch, I also ensured visuals were consistent and naming conventions were properly followed for delivery.