Project: Create a brand identity, collateral, and annual report for a fictional subscription box company
My Role: Art direction, graphic design
My Role: Art direction, graphic design
My idea for this project was a subscription box that sourced colorful products like housewares, clothing, and stationery for people tired of generic neutral offerings at big box stores.
I designed horizontal and vertical logo lockups and an accent pattern, defined typefaces and a color palette, created stationery like a business card and letterhead, and mocked up merchandise and packaging that subscribers would receive.
In addition to traditional annual report information such as financials and company updates, I included different representations of all 12 "colors of the month" throughout the document.