Personal Project - Presentation
My Role: Graphic design, photography, data analysis

I've designed presentations at pretty much every job I've had - I spent 3 months at an agency pretty much entirely focused on creating marketing decks for the entertainment industry. Unfortunately, all of that work is under NDA. So I designed some slides about my dog's DNA test results as sample of my capabilities.

I referenced the Embark results site to inform this presentation's look and feel, including type, colors, and imagery. All of the information included is real, and all of the photos of Lola were taken and edited by me.
Hulu - Social Stills + Motion
My Role: Graphic/motion design

​I assisted my team with design and video editing for posts promoting Season 3 of The Handmaid's Tale. Using the look and feel established in previous seasons, I helped create carousels, GIF threads, and a timeline of the previous seasons' major events (primarily designed as a Facebook Instant Experience paid ad unit).
TikTok - Social Stills
My Role: Graphic design, art direction, concepting

​When we started our partnership with TikTok, my team found that their design style guide was predominantly geared toward use cases like banners and sizzles—assets that had one short line of text and one large UGC hero visual. Our intended social strategy included a much wider range of content. So we worked with their internal design team to establish some best practices, allowing us to incorporate stock photography, illustration, and more text into our work while still ensuring that TikTok's brand identity came through. The TikTok team also creates a unique design toolkit for different cultural moments (such as Earth Month and heritage months), which we also adapted to fit our concepts.
Wayfair - Digital Stills
My role: Graphic production

I assisted the Wayfair Professional team as a freelance production artist to create 150+ digital assets in under 30 hours of work. These assets were then compiled into marketing emails for various B2B customers, such as contractors, interior designers, and individual businesses like restaurants and schools.

​I selected, edited, and laid out images from Wayfair's site, following content specs and established templates. With each batch, I also ensured visuals were consistent and naming conventions were properly followed for delivery.
Amazon Prime Video - Social Motion
My Role: Graphic/motion design

World's Toughest Race was a reality show on Prime Video documenting a team-based "eco-challenge" adventure race in the wilderness of Fiji. I created three explainer videos describing the scale of different natural features that the show's competitors had to conquer.
Lemonade LA - Social Stills
My Role: ​Graphic design, concepting

Lemonade came to us with the goal of informing social users that they serve more than just lemonade. Following their existing brand guidelines and campaign hero spot, my team and I created a series of assets that promoted their wide range of menu options in gamified and sometimes humorous ways.
Photoshop Express In-App • Newhouse MPD • Channel 39 • The Handmaid's Tale • Access Music Project • Print Design Projects • Social Design Projects
© 2024 JENNA KOYAMA