JENNA KOYAMA
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Personal Project - Presentation
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My Role: Graphic design, photography, data analysis

I've designed presentations at pretty much every job I've had - I spent 3 months at an agency pretty much entirely focused on creating marketing decks for the entertainment industry. Unfortunately, all of that work is under NDA. So I designed some slides about my dog's DNA test results as sample of my capabilities.

I referenced the Embark results site to inform this presentation's look and feel, including type, colors, and imagery. All of the information included is real, and all of the photos of Lola were taken and edited by me.
Hulu - Social Stills + Motion
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Gilead’s "greatest" families.

A post shared by The Handmaid's Tale (@handmaidsonhulu) on May 10, 2019 at 9:22am PDT

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We’ve come a long way, but there’s a hard road ahead. Time for a history lesson. □

A post shared by The Handmaid's Tale (@handmaidsonhulu) on May 3, 2019 at 8:46am PDT

My Role: Graphic/motion design

​I assisted my team with design and video editing for posts promoting Season 3 of The Handmaid's Tale. Using the look and feel established in previous seasons, I helped create carousels, GIF threads, and a timeline of the previous seasons' major events (primarily designed as a Facebook Instant Experience paid ad unit).
Wayfair - Digital Stills
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My role: Graphic production

I assisted the Wayfair Professional team as a freelance production artist to create 150+ digital assets in under 30 hours of work. These assets were then compiled into marketing emails for various B2B customers, such as contractors, interior designers, and individual businesses like restaurants and schools.

​I selected, edited, and laid out images from Wayfair's site, following content specs and established templates. With each batch, I also ensured visuals were consistent and naming conventions were properly followed for delivery.
E! Shows - Social Stills + Motion + Video
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Screenshot and share what Kim you are #KUWTK

A post shared by Kardashians on E! (@kuwtk) on Dec 15, 2019 at 9:15am PST

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​My Role: ​Art direction, ideation, video editing, design

I concepted and created social content for several seasons of E! network shows like Keeping Up with the Kardashians and Total Divas. This included premiere and finale stunts, episode-based coverage, and evergreen content to keep shows top of mind even when new episodes weren't airing. Most content was video based, but I designed gamified posts like these to tie in platform trends and drive fan engagement. Our clients provided basic guidelines on type and color for each show, which I then translated into different image formats and layout types.
Amazon Prime Video - Social Motion

Making it to the top of Vuwa Falls is even more impressive when you realize how tall it truly is. #WorldsToughestRace pic.twitter.com/0qa0ukryrP

— World's Toughest Race (@ToughRaceTV) August 18, 2020

It’s even more impressive when you remember this obstacle was just one of many during #WorldsToughestRace. pic.twitter.com/L79PSQuas2

— World's Toughest Race (@ToughRaceTV) August 28, 2020
My Role: Graphic/motion design

World's Toughest Race was a reality show on Prime Video documenting a team-based "eco-challenge" adventure race in the wilderness of Fiji. I created three explainer videos describing the scale of different natural features that the show's competitors had to conquer.
Lemonade LA - Social Stills
My Role: ​Graphic design, concepting

Lemonade came to us with the goal of informing social users that they serve more than just lemonade. Following their existing brand guidelines and campaign hero spot, my team and I created a series of assets that promoted their wide range of menu options in gamified and sometimes humorous ways.
​The Gourmet Animal - Performance Stills
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A post shared by The Gourmet Animal (@thegourmetanimal)

My Role: Graphic Design

​I worked with growth marketing agency EAV Partners to create Instagram and Facebook ads for The Gourmet Animal, a meal delivery service. I translated the client-provided type and color guidelines and product photography into still ads like these. As a new brand that positioned itself as more premium than competitors, our clients stressed the importance of conveying The Gourmet Animal's RTBs in a way that felt high-end. I introduced new brand elements like the gold gradient bar and subtle stone background texture to distinguish the brand visually from competitors' super-flat, minimalistic visual style.

Photoshop Express In-App • TikTok • Newhouse MPD • SIMI Winery • Kilograph • Channel 39 • Access Music Project • Toyota Service Centers • Print Design Projects • Digital Design Projects
© 2024 JENNA KOYAMA
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