Client: Adobe Express via kvell
Project: Educate small businesses about different Adobe Express features
My Role: Art direction, creator search
Team: Ray Stein (Copywriter)
Project: Educate small businesses about different Adobe Express features
My Role: Art direction, creator search
Team: Ray Stein (Copywriter)
Our Adobe Express clients wanted to refocus their social strategy to have a heavier B2B focus. My team sourced and partnered with creators She's Elle and Tidycademy to create two six-video series that highlighted different Adobe Express features most relevant to them and their small businesses. We sought out WOC-owned businesses to coincide with intended go-live dates in February (Black History Month) and March (Women's History Month), specifically focusing on those whose content tapped into social and visual trends like CleanTok and bright maximalism. I assisted with creator search, concept and script direction, and post-production direction.