Client: Access Music Project
Project: Design a logo, business card and shirt for a music education nonprofit
My Role: Identity design
Project: Design a logo, business card and shirt for a music education nonprofit
My Role: Identity design
Access Music Project, based in Grahamstown, South Africa, aims to provide music education to students who don't have a strong arts program at school. The organization brands itself as "deliberately African," which created a unique challenge for me to learn about and design for a different culture's visual language.
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AMP's old business card featured a pattern found on a traditional African marimba. Inspired by this idea, I researched a variety of South African patterns and how they were incorporated into modern logos.
The final logo's note stems and beam curve organically to make it more dynamic. AMP used a couple of different shades of red and orange in their old collateral, which I combined into a slightly more earthy tone.
Another important consideration for the client was having a logo with relatively square dimensions. I turned the triangular note pattern into an extractable for the business card, using six triangles to continue the African idea of three notes in a group. For the shirt design, I simplified the concept of the geometric pattern forming the keys of a marimba.
AMP later switched to one of my alternate logo designs, which was inspired by the soundwave motif in their original logo.
The final logo's note stems and beam curve organically to make it more dynamic. AMP used a couple of different shades of red and orange in their old collateral, which I combined into a slightly more earthy tone.
Another important consideration for the client was having a logo with relatively square dimensions. I turned the triangular note pattern into an extractable for the business card, using six triangles to continue the African idea of three notes in a group. For the shirt design, I simplified the concept of the geometric pattern forming the keys of a marimba.
AMP later switched to one of my alternate logo designs, which was inspired by the soundwave motif in their original logo.
Photoshop Express In-App • Newhouse MPD • Channel 39 • The Handmaid's Tale • Access Music Project • Print Design Projects • Social Design Projects