JENNA KOYAMA
  • PORTFOLIO
  • ABOUT
  • CONTACT
  • RÉSUMÉ
Client: E! via VaynerMedia
Project: Create social media assets for each episode to encourage viewership and achieve a Top 5 Nielsen Social ranking
My Role: ​Art direction, ideation, video editing, design
View this post on Instagram

@NatByNature is heading to Browsey Acres just in time for #NationalFarmersDay! #TotalDivas

A post shared by Total Divas (@totaldivas) on Oct 12, 2019 at 9:15am PDT

View this post on Instagram

Who’s tagging you in? □□ #TotalDivas

A post shared by Total Divas (@totaldivas) on Dec 18, 2019 at 9:30am PST

I worked as an art director for Season 9 of Total Divas after working on Season 8 as a designer. As an art director, I worked with my team to create and pitch a roadmap of premiere, in-season, and finale content ideas that went beyond standard episodic clips.

Each week, we delivered five pieces of episodic content for Facebook, Instagram, and Twitter; around 10 "talent assets" formatted for Stories; and in-show videos and GIFs that were livetweeted as the show aired.
View this post on Instagram

She took the WWE by storm, now @rondarousey’s leaving her mark on an all-new season of Total Divas! □ #TotalDivas returns TUESDAY 10/9c.

A post shared by Total Divas (@totaldivas) on Sep 28, 2019 at 9:35am PDT

View this post on Instagram

Here’s to @NatbyNature’s 9th season on #TotalDivas □□

A post shared by Total Divas (@totaldivas) on Sep 27, 2019 at 9:23am PDT

To highlight the show's theme of female wrestlers breaking glass ceilings, we created interactive Instagram Stories and a mini-grid of in-feed videos highlighting each Superstar individually. Building excitement about the new cast members (Ronda Rousey, Carmella, and Sonya Deville) was a big priority, so their montages teased their major season-long story arc. On the other hand, we leveraged a mix of past-season and new-season footage of the returning Superstars (Nattie, Nia Jax, and Trinity) to create videos that felt more like highlight reels of their time on the show.

Keeping Up with the Kardashians  •  Channel 39​  •  Total Divas • Fyre Fraud  •  The Handmaid's Tale  •  LA a Day
© 2018 JENNA KOYAMA
  • PORTFOLIO
  • ABOUT
  • CONTACT
  • RÉSUMÉ