Client: E! via VaynerMedia
Project: Create social media assets for each episode to encourage viewership and achieve a Top 5 Nielsen Social ranking
My Role: Art direction, ideation, video editing, design
Project: Create social media assets for each episode to encourage viewership and achieve a Top 5 Nielsen Social ranking
My Role: Art direction, ideation, video editing, design
I worked as an art director for Season 9 of Total Divas after working on Season 8 as a designer. As an art director, I worked with my team to create and pitch a roadmap of premiere, in-season, and finale content ideas that went beyond standard episodic clips.
Each week, we delivered five pieces of episodic content for Facebook, Instagram, and Twitter; around 10 "talent assets" formatted for Stories; and in-show videos and GIFs that were livetweeted as the show aired.
Each week, we delivered five pieces of episodic content for Facebook, Instagram, and Twitter; around 10 "talent assets" formatted for Stories; and in-show videos and GIFs that were livetweeted as the show aired.
To highlight the show's theme of female wrestlers breaking glass ceilings, we created interactive Instagram Stories and a mini-grid of in-feed videos highlighting each Superstar individually. Building excitement about the new cast members (Ronda Rousey, Carmella, and Sonya Deville) was a big priority, so their montages teased their major season-long story arc. On the other hand, we leveraged a mix of past-season and new-season footage of the returning Superstars (Nattie, Nia Jax, and Trinity) to create videos that felt more like highlight reels of their time on the show.
TikTok • Keeping Up with the Kardashians • Channel 39 • Total Divas • Fyre Fraud • The Handmaid's Tale • LA a Day