Client: mom.me via Whalerock Industries
Project: Create social media graphics to build brand engagement
My Role: Design
Team: Alex Coward (Designer)
Project: Create social media graphics to build brand engagement
My Role: Design
Team: Alex Coward (Designer)
Mom.me is Whalerock's lifestyle editorial website geared primarily toward moms of babies and young children. The site's social media team wanted my supervisor and I to create a variety of social media assets linked by the brand's fun, bright visual style. They chose several "mom quotes" for me to create graphics for.
Referring to the assets my supervisor had already created as a style guide, I created a different 90s-inspired pattern to match to the mood or tone of each quote. As someone with a fairly minimalist design style, using a large variety of colors and illustrative accents in these graphics brought me out of my comfort zone.