Client: Hulu via VaynerMedia
Project: Create social media assets to encourage viewership
My Role: ​Design
Team: Tricia Olds (ACD), Brian Hettler (AD), Keshvar Alikhani & Peter Sitomer (Copywriters)

Fyre Fest founders approached Fyre’s social media strategy like we approach our life problems: ignore □ every □ problem □ pic.twitter.com/t1l1PVnE1M

— Hulu (@hulu) January 23, 2019

While Hulu's production team was working on gazumping Netflix's documentary about Fyre Festival, my team was brainstorming how to promote it on social media. We created a mix of clips, GIFs, and stand-alone infographics that leaned into meme-y Internet culture and tied back to Hulu's brand look and feel.

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TikTok • Keeping Up with the Kardashians  •  Channel 39​  •  Total Divas • Fyre Fraud  •  The Handmaid's Tale  •  LA a Day