JENNA KOYAMA
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​Project: Create a type specimen for Futura inspired by the lyrics and visual style of the band Vampire Weekend
My Role: Design, copywriting
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I chose a square format to mimic a record sleeve.
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Each content page contains original body copy researched and written by me.  On each facing page, I added a related Vampire Weekend song lyric with a type treatment inspired by the band's lyric videos.
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I added visual interest to the typical elements of a specimen, like a page containing all of Futura's glyphs, by turning them into references to the band's album art.
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When I didn't have a pre-existing concept to put a spin on, I used color and more song lyrics to retain the connection to Vampire Weekend.

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© 2018 JENNA KOYAMA
  • PORTFOLIO
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